Thursday, 1 October 2015

Reader profile research


-Explain what a reader profile is
-Show an existing reader profile and break down each area and state why it is important for a magazine to understand their audience and profile their readers. For e.g. what type of audience does it attract? Gender ratio? Age or reader? Social class bracket? Where they distribute? What makes it desirable/ the audiences want to consume it?
-State what you think your reader will want
-What is the purpose of a reader profile?
-How will a reader profile help sell your product?

social economic group diagram:


what is a reader profile?                                                                   
a reader profile is the analysis of the audience for a media text.creating a profile helps companies decipher their target audience.choosing the target audience for companies will make their product more appealing and makes the company get more money.

KERRANG magazine reader profile 

KERRANG magazine is published by Hamburg based Bauer Media Group .This group also publish the magazine 'Q'.It was a monthly magazine then it became fortnightly and in 1987 it became a weekly magazine. the audience for this magazine is mostly males aged 15-24.the ratio is 60%-40%.it is important for a company to have a reader profile because it can help choose free gift,competitions and articles for the chosen reader.if the magazine didn't have one not many of its current readers would read it.Including these this make the magazine reliable and make KERRANG more money during it duration. 
a lot of the readers of this magazine are in the demographic groups A B C1 this is because these people are more likely to buy the magazine than the others because of their disposable income.the median age for a kerrang magazine reader is 19. this means the magazine will use a lot of 'teen terminology' to try and make the magazine relate more  to their audience.

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